CREATORSCREATOR GUIDE
How to monetise Facebook: requirements in Spain and Mexico and six ways to earn
On Facebook, content monetisation (earning from your reels, photos, text posts and stories) is invitation-only: Meta invites creators who meet requirements it does not publish, so the 10,000-follower or 600,000-minute figures that circulate do not come from its pages. What is open in Spain and Mexico are Stars, from 500 followers for 30 consecutive days. Everything requires a Page or a personal profile in professional mode and compliance with Meta's monetisation policies. Outside Meta's programmes, brand deals and a business of your own do not depend on an invitation.
Requirements to monetise Facebook
Every monetisation tool requires a Facebook Page or a personal profile in professional mode, and compliance with Meta's Partner Monetization Policies and Content Monetization Policies. Each tool also has its own conditions:
| Tool | Requirements | Spain | Mexico |
|---|---|---|---|
| Facebook Content Monetization | Invitation-only: Meta periodically invites creators who meet its requirements, which it does not publish | By invitation | By invitation |
| Stars | 500 followers for at least 30 consecutive days and living in a country where Stars are available | Available | Available |
| Subscriptions | Meta shows the requirements in the professional dashboard and Meta Business Suite | Depends on your account | Depends on your account |
| Branded content and Creator Marketplace | A Page or professional mode, and compliance with the branded content policies | Depends on your account | Depends on your account |
How to check whether you can monetise on Facebook
Go to the professional dashboard of your Page or profile, or to Meta Business Suite, and open the monetisation section: it shows which tools are available to you and, under “View page eligibility”, whether you meet each one's requirements. Content monetisation invitations only arrive through official channels: the Facebook app, email, Meta Business Suite or the professional dashboard. Be wary of any message asking you to pay or for your password to “activate” monetisation.
Six ways to earn money on Facebook
1. Facebook Content Monetization
A single programme to earn from your reels, photos, text posts and stories, with earnings insights that show which posts make the most money and why. For now it is invitation-only.
2. Stars
Your followers buy Stars and send them to you on your live streams, reels, videos, photos and posts. You can receive them with 500 followers for 30 consecutive days, and they are available in Spain and Mexico. Like gifts on other platforms, they pay off when your community takes part.
3. Subscriptions
Your followers pay a monthly fee for exclusive content or perks. They bring more predictable income, but only if you offer something you do not post publicly.
4. Branded content
A brand pays you, or gives you a product or an experience, in exchange for content. Brands look for creators in Meta's Creator Marketplace, and you can also land deals by pitching brands with a media kit or on platforms such as VIVIO Club, where brands post collaborations and you apply to the ones that fit you. Use the paid partnership label and, if the brand wants to run your post as a partnership ad, negotiate that use separately: it reaches people who do not follow you.
5. Affiliate earnings
You share products with affiliate links and earn a commission on each sale. Which affiliate partners are available depends on your country: Meta lists them on its creator site.
6. A business of your own
Once your community trusts you enough to buy from you, you can sell something of your own: a product, a course, a paid community or your own brand. It takes the most work and depends least on the algorithm or an invitation.
How much does Facebook pay?
Meta does not publish a rate per view or per follower on its creator pages. In content monetisation, the earnings insights in your dashboard tell you what each post earned and why; with Stars, you are paid for the ones your followers send. Having many followers pays nothing by itself.
With brand deals, your fee depends on your audience, your niche, the format and what the brand wants to do with the content: running it as a partnership ad or asking for exclusivity is paid separately.
How much an influencer charges per post in Mexico (in Spanish) ↗
Mistakes that keep you from monetising on Facebook
Posting content that is not yours
Meta recommends creating original content, and its monetisation policies exclude content that is not. Sharing other people's videos does not bring you closer to an invitation.
Buying followers or engagement
It breaks the monetisation policies, and brands spot it when they review your analytics.
Not using the paid partnership label
If a brand pays you, label the post: Meta asks for it and advertising rules require ads to be clearly identifiable.
Falling for a fake invitation
Meta's invitations arrive through the app, email, Meta Business Suite or the professional dashboard, and never ask you to pay or for your password.
When it pays to get help
If you want brand deals to stop depending on brands writing to you, VIVIO Representation finds brands that fit you, negotiates for you and coordinates every agreement. If your community already buys what you recommend, VIVIO Creator Business builds a business of your own with you, using your audience as its sales channel. And before deciding, Audience Audit reviews your profile and helps you see which route makes most sense for you.
See Representation ↗See Creator Business ↗How to monetise Instagram ↗How to monetise TikTok ↗How to monetise YouTube ↗
Frequently asked questions about monetising Facebook
How many followers do I need to monetise Facebook?
To receive Stars, 500 followers for at least 30 consecutive days. For content monetisation, Meta publishes no minimum: the programme is invitation-only and invitations go to creators who meet its requirements. The 10,000-follower or 600,000-minute figures repeated online do not appear on Meta's official creator pages.
Can you monetise Facebook in Spain and Mexico?
Yes. Stars are available in both countries, branded content does not depend on an invitation and content monetisation comes by invitation. You need a Page or a profile in professional mode and to comply with Meta's monetisation policies.
How do I join Facebook Content Monetization?
For now, by invitation only. Meta periodically sends invitations to creators who meet its requirements, through the Facebook app, email, Meta Business Suite or the professional dashboard. Meanwhile, you can earn from Stars and brand deals, and from subscriptions if Meta enables them for you.
How much does Facebook pay for views?
Meta does not publish a rate per view on its creator pages. If you are in content monetisation, the earnings insights in your dashboard show how much each post earned and what made it perform.
Can I monetise a personal profile or do I need a Page?
You can do it with a Facebook Page or with your personal profile in professional mode. Both give access to the monetisation tools if you meet each one's requirements.
Do I have to disclose when a brand pays me?
Yes. Use the paid partnership label on the post: Meta asks for it for branded content and advertising rules require ads to be clearly identifiable.