CREATOR GUIDE

How to monetise TikTok: requirements in Spain and Mexico and seven ways to earn

There are two ways to earn money on TikTok. Inside the app, the Creator Rewards Program pays for views of videos longer than one minute, but only in eight countries: it is open in Mexico and not in Spain, and it requires being 18, 10,000 followers and 100,000 views in the last 30 days. LIVE and video gifts, subscriptions and TikTok Shop are other ways to earn inside the app. Outside it, brand deals and a business of your own do not depend on your country or on a fixed follower minimum.

Updated on 10 November 2026 using TikTok's official creator pages.

Requirements to monetise TikTok

For almost everything, TikTok requires you to be an adult (18, or the age of majority in your country) and to keep your account in good standing with its Community Guidelines. Its paid programmes also require a personal account: business accounts cannot join the Creator Rewards Program or Creator Marketplace. Each tool has its own conditions:

Tool	Requirements	Spain	Mexico
Creator Rewards Program	Aged 18+, personal account, 10,000 followers and 100,000 views in the last 30 days; original videos longer than one minute	Not available	Available
LIVE gifts	Aged 18+ or the age of majority in your country, and able to go LIVE	Depends on your account	Depends on your account
Subscription	TikTok shows the requirements when you apply; the bonus requires more than 10,000 followers	Depends on your account	Depends on your account
TikTok Shop: selling and affiliate	Aged 18+ with a community on TikTok	Available	Available
TikTok One and Creator Marketplace, for brand deals	TikTok decides based on age, followers, content and engagement; personal or creator account	Depends on your account	Depends on your account

Source: TikTok Creator Academy, checked on 10 November 2026, and the TikTok Shop seller centres for Spain and Mexico. “Depends on your account”: TikTok publishes no single minimum and TikTok Studio tells you whether you can switch it on.

How to check whether your TikTok account can be monetised

Open your profile, tap the menu (☰) and go to TikTok Studio: its monetisation section lists the programmes you qualify for. That is where you apply to the Creator Rewards Program, and TikTok replies within about three days. If you have a business account, switch it to a personal one before applying.

Seven ways to earn money on TikTok

1. Creator Rewards Program

TikTok pays for qualified views of your original videos longer than one minute that reach at least 1,000 views in the For You feed, and adds an Additional Reward for well-crafted content that sparks conversation and shows expertise. Duets, Stitches, Photo Mode and sponsored videos do not count. It has been open in Mexico since October 2025; it is not available in Spain, because you must live in one of the programme's countries and have your account registered there.

2. LIVE gifts

During a LIVE, your viewers send you virtual gifts and TikTok awards you Diamonds based on how popular the stream is. It works if you go LIVE regularly and your community takes part.

3. Video gifts

If you turn on video gifts and the video is eligible, viewers can send you gifts from the comments, and you receive them as Diamonds. As with LIVE, it is an extra, not a base.

4. Subscription

Your followers pay a monthly fee for perks: badges, exclusive videos or others you choose. It brings more predictable income, but only if you offer something you do not post publicly.

5. TikTok Shop and affiliate earnings

You can show and sell products in your videos and LIVEs, run a storefront on your profile and earn a commission on every sale made through your account. It makes sense when you recommend products you would genuinely use: your community notices when you do not.

6. Brand deals

A brand pays you, or gives you a product or an experience, in exchange for content. TikTok One brings together brand campaigns you can post on your profile, on the brand's profile or as ads; you can also pitch brands with a media kit or use platforms such as VIVIO Club, where brands post collaborations and you apply to the ones that fit you. If the brand wants to run your video as an ad, that authorisation is negotiated and paid separately, and the post must be labelled with TikTok's branded content setting.

7. A business of your own

Once your community trusts you enough to buy from you, you can sell something of your own: a product, a course, a paid community or your own brand. It takes the most work and depends least on the algorithm.

How much does TikTok pay?

TikTok publishes no fixed rate per view or per follower. In the Creator Rewards Program, what you earn depends on qualified views (at least five seconds of watch time, one per account, excluding “Not interested” taps and only from the programme's countries), on the Additional Reward and on your audience's commercial value. A million followers pays nothing by itself: you are paid for views, for what your community sends you and for what you negotiate with brands.

With gifts, Diamonds depend on how popular each LIVE or video is. With brand deals, your fee depends on your engagement, your niche, the format and what the brand wants to do with the content: using it in ads or asking for exclusivity is paid separately.

How much an influencer charges per post in Mexico (in Spanish) ↗

What VIVIO's network data shows

In VIVIO's network of verified creators in Spain and Mexico, eight in ten creators have a TikTok account and, among those with more than a million followers, just over eight in ten reach that figure on TikTok alone. It is the platform where audiences grow fastest, but the app's paid tools vary by country: it is best not to rely on them alone.

Read VIVIO's creator network report (in Spanish) ↗How to monetise Instagram ↗

Mistakes that keep you from monetising on TikTok

Posting content that is not yours

TikTok does not reward copied videos, reactions that add nothing or low-quality image montages: that content stays out of For You and out of the Creator Rewards Program.

Putting your contact details on your profile

Under the programme's rules, a profile showing personal or business contact details can make the account ineligible for the Creator Rewards Program. To let brands find you, use a media kit or a platform.

Buying followers or views

Artificial activity gets the account excluded from the programmes, and brands spot it when they review your analytics.

Not labelling advertising

If a brand pays you, switch on the branded content setting: advertising rules require ads to be clearly identifiable.

When it pays to get help

If you want brand deals to stop depending on brands writing to you, VIVIO Representation finds brands that fit you, negotiates for you and coordinates every agreement. If your community already buys what you recommend, VIVIO Creator Business builds a business of your own with you, using your audience as its sales channel. And before deciding, Audience Audit reviews your profile and helps you see which route makes most sense for you.

See Representation ↗See Creator Business ↗See Audience Audit ↗

Frequently asked questions about monetising TikTok

Can you monetise TikTok in Spain?

Yes, but not through the Creator Rewards Program, which on 10 November 2026 was only open in the United States, the United Kingdom, Germany, Japan, South Korea, France, Mexico and Brazil. In Spain you can earn money through LIVE and video gifts, subscriptions, TikTok Shop and brand deals, depending on what TikTok enables on your account.

How many followers do you need to monetise TikTok?

For the Creator Rewards Program, 10,000 followers and 100,000 views in the last 30 days, plus being 18 and having a personal account. For the other tools TikTok publishes no single minimum: TikTok Studio tells you whether you can switch them on. Brand deals have no fixed minimum, because each brand decides.

How much does TikTok pay for a million followers?

Nothing for the followers themselves. TikTok does not pay for having followers, but for qualified views in the Creator Rewards Program, for gifts from your community and for TikTok Shop sales. A million followers does give you more leverage with brands.

How much does TikTok pay per 1,000 views?

TikTok publishes no fixed rate. In the Creator Rewards Program it depends on qualified views, on the Additional Reward for high-quality content and on your audience's commercial value, so two videos with the same views can earn different amounts.

How do you turn on monetisation on TikTok?

From your profile, open the menu (☰) and go to TikTok Studio. There you can see the programmes you qualify for and apply to the Creator Rewards Program, which TikTok answers within about three days.

How do you get paid by TikTok?

By withdrawing your balance to PayPal or a bank account, depending on your country; TikTok usually processes each withdrawal within 72 hours. TikTok does not issue invoices for Creator Rewards Program payouts, and what you earn is income you must declare.